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The limited-edition collection includes apple cinnamon medley and more.
September 11, 2025
By: Lianna Albrizio
Associate Editor
With back-to-school (and business!) season in full gear, beauty consumers are bidding adieu to the Guava Girl Summer aesthetic and trading trips to the shore for the long, winding drives and kaleidoscopic foliage of Autumn Core. With the trend garnering over 23.5 million average weekly TikTok views, consumers are embracing sweater weather with flannel shirts, home décor and seasonal fragrances to say, “Happy Fall.” Air Wick, a Reckitt brand rooted in home fragrance’s marriage of décor and ...
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